The food or service you provide is great and your customers love it. The motivation for coming into work every day is most likely to provide your customers with the best experience and it is more than just a transaction. Do not let a slow day bring you down.
When you are running a restaurant or other service business there will be slow days, that is just the nature of the business. You most likely schedule your employees based on the lower traffic or even worse have to send people home. You may have even changed your business hours to compensate. Many businesses have just accepted the fact.
This type of thinking can cost a business and can even lead to closing the business. If we have learned anything from recent events having a business that is barely keeping its head above water can be devastating to the bottom line, management, and employees. If your customer arrives at your location looking forward to a great meal and the business is closed will they be back?
It does not have to be like this, really every day can be a busy day. It costs 5 times more to market to a new customer than to an existing customer. So, it makes sense to focus on leveraging your existing customers and give them a reason to return and spend more money. You may already have them on your email list, that is great, but if they are like most people, they get too many emails and your message may get lost in their mailbox. The other pitfall is that open rates for email are low unless you are an email ninja.
Social media is also a great tool and can be a great way to engage with your customers. It also is noisy and how often do they see that post you just made. Facebook Messenger Bots showed a lot of promise allowing you to reach out to them directly. The open rates that have been achieved make it more effective than email. But recent restrictions on the platform have diminished the effectiveness.
At Premier Services we help restaurants and service businesses rapidly build a list of their best customers. We help them market effectively to their list and eliminate the slow days. It is a powerful tool combined with proven techniques that entice return visits.
On average, our tool can generate and extra $5,000 to $10,000 in additional sales every month. It is easy to use and costs a fraction of the revenue. Can you afford to stop paying attention now?
First, we ask your best customers to opt in to allow us to market to them. We build your list as quickly as possible over the first three months. From there you can reach them at a moment’s notice and remind them how much they love your business. It is a switch you can throw to get rid of those dreaded slow days. The open rate for text messages is close to 100% and you do not have to worry if they open your email or if your social post gets lost in their feed. It works well in conjunction with those tools, but you have greater control. It is an opportunity to get an advantage over the competition.
Let us look at an example. Steve was eating his lunch and realized he was craving pizza and decided to stop on the way home to pick one up. He thought about trying that place his friend recommended. He was leaving the weekly staff meeting at Acme Widgets on Wednesday afternoon when his phone buzzed. It was a text message from Creekside Pizza, his favorite pizza place. He signed up for their VIP Club and the text message informed him they were offering a new barbeque pizza for VIP members only and there was a redemption code for 10% off his meal. He placed his order before leaving the office, a total of $35 (he decided to splurge and get dessert because of the discount). If 29 other VIP members did the same that day the restaurant would have an extra $945 (after the discount) in additional revenue from sending one text message.
People do not spend a lot of time thinking when they are hungry. They may be having trouble deciding on what to eat tonight and you can reach them directly. They like your restaurant and you just made the decision easier.
This may sound overwhelming, but it is not as hard to achieve as you think. If you are familiar with the 80 20 rule it applies here as well. Your best customer is one who loves your business and wants to come back. If 80% of your revenue comes from this customer why wouldn't you want to concentrate on them. They will tell their family and friends about the great experience and word of mouth is a great source of new business. Let us help you build your list. Still have questions,use the contact form to send them to us or setup a phone conversation.
We make text message marketing profitable. We help you build a list of your best customers and send effective messages to entice them to return to your business and spend more. The business dashboard also tracks the progress of your campaigns and gives valuable data that will help you understand the effectiveness and streamline the campaigns to maximize results.
We help you assemble a list of your best customers. These are the customers that already know and like your business and want to come back. The software allows you to send pre-scheduled and one-time messages to entice them to come back and spend more money. The service generates on average an extra $5,000 to $10,000 per month.
There is currently nothing stopping an individual from requesting additional discounts. In our experience this has not been an issue. The fact is that even if they did try to game it they would still be coming back to your establishment to spend additional money and you benefit from the additional sales. So the end result is everyone benefits. The incentives we encourage you to offer should still allow you to at a minimum to break even on the transaction. It works out to be a low cost form of advertising.
We have several types of campaigns that we use. The obvious items are a percentage discount or fixed amount discount. We can also setup Buy One Get One offers. There is also an opportunity to setup no offer broadcasts that can be used to promote live events or other informational items. The software also allows you to segment your list so you only send messages to a specific group. All of the relevant data and statistics are available on your dashboard so you will never have to worry if it is working.
There are no long term commitments with our SMS broadcast service. The service is most effective after the list has been established, so we ask that you give us 3 months to accomplish that. If at any time you do not see the benefits of the service we will part ways and the subscription will end at the end of the month.
Yes, we are confident that you will see an increase in your monthly revenue that far exceeds the cost of the service. so if after the initial start up phase of building the list if the service has not paid for itself we understand and will go our separate ways.
It is very effective for restaurants, but it can work for any service business. If a service business has opportunities to sell additional services or to additional family members it will be just as effective. An example would be an auto repair shop could offer tire rotation to a customer that just got an oil change or offer services for the other vehicles in the family. The only limitation is your imagination.
The messaging that we suggest may differ from that of a restaurant, but it can be just as effective for food trucks. Imagine being able to deliver your current location directly to the customers phone without having to rely on them looking at Facebook or their email.
This tool works well in conjunction with an app. We will work with you to tailor the messaging to compliment the app. There's no need to replace the app because they can co-exist. The advantage to our service is that there is no need to install an app which reduces the friction for the customer. There is no ongoing maintenance from your point of view with our tool, that is handled on our end and you will receive any new features at no cost to you. Your only cost moving forward is the subscription cost.
Email and Facebook pages are two effective methods for communicating with your favorite customers. Let's face the fact, both platforms are noisy and you have to put a lot of extra effort into get their attention. The average open rate for emails according to Mailchimp is 21.3%. Facebook posts require that they visit the app to see your post and Facebook Messenger showed a lot of promise early on. The average open rate through Messenger was around 80%, but recent changes have restricted your ability to market through Messenger without having to pay for ads. Text messaging is virtually 100% from an open rate standpoint. This means you have a much better chance of reaching your customer at the right time.
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